PROBLEMThe gap
Fresh-produce procurement can be fragmented. Smaller producers may struggle to consistently reach bulk buyers, while buyers may coordinate availability, quantities, prices, suppliers and deliveries through informal calls, messages and spreadsheets.
CONTEXTThe human story
A farmer harvests fresh produce and needs a dependable market. Across the city, a restaurant needs exactly that produce but has no direct relationship with the farmer. Both sides have what the other needs, yet the connection between supply and demand is inefficient or invisible.
SOLUTIONThe system
Zotsho is designed to make supply and demand easier to discover and organise: producers can present available produce, buyers can find or request what they need, quantities and communication can be structured, and orders can move through a clearer procurement journey.